When Carol V. Spring, board member of the Big Bend Bird Club of Tallahassee talked me into this pro-bono project, I couldn't refuse. Carol and I had worked together last Summer at the LeMoyne Center for the Visual Arts and we had kept in touch on these kinds of nonprofit projects.
The non-profit organization needed a new look after 20 years! It would be an exciting project and also a fun one in which I would be able to help the club advance in their marketing and promotion efforts, so I gladly accepted the invitation immediately. Now, the first stage of the project has been completed: I finished designing their new logo.
When I came on board, the logo of the club looked more like a seal instead of a logo. It was clear that the name of the institution wasn't very legible and the realistic illustration with the birds was very complex for a logo. Therefore, I immediately suggested that there was a need for highlighting the name of the organization, and more specifically the words "Bird Club". I also offered to come up with a more simplified image of a bird that could represent them and become their new mascot.
New colors were also implemented in the new design. The result was this colorful, fun, friendly and down-to-earth logo design that I'm now implementing in all their marketing and promotional materials.
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