Big Bend Bird Club Identity Makeover - Part 2: Billboards!

Well, well, well....Long overdue post: The billboards I designed for the BBBC Exotic Bird Fair are now being displayed at four different locations throughout the city of Tallahassee! They are now showing the club newly re-designed identity.

My intention with this billboard design was to introduce the new logo and colors to the public, so that people begin to recognize the new look of the club and also associate the institution with the exotic bird fair they hold every August at the North Florida Fairgrounds. Their previous billboard, which they had been using (with minor changes) for some years now didn't show any recognizable element, so one of the goals was to make sure it was understood that BBBC is the organization that puts together the fair.

Starting from the logo itself and replacing some of the words in it, I came up with a straight-forward solution that made it the center element of the design. The fun and cartoonish style with the tree and all the leaves makes it stand out as well from the rest of the billboards out there since not many of them present this kind of solution.

The BBBC Billboards can be seen at the following four locations:

1- North Monroe + Tharpe Street (facing North)
2- Crawfordville Rd + Shelfer Rd (facing South)
3- Magnolia + Lafayette Street (facing North)--This is the one in the pictures above...
4- Mahan Dr. + Riggins Rd. (facing West)

Big Bend Bird Club Identity Makeover - Part 1

When Carol V. Spring, board member of the Big Bend Bird Club of Tallahassee talked me into this pro-bono project, I couldn't refuse. Carol and I had worked together last Summer at the LeMoyne Center for the Visual Arts and we had kept in touch on these kinds of nonprofit projects.

The non-profit organization needed a new look after 20 years! It would be an exciting project and also a fun one in which I would be able to help the club advance in their marketing and promotion efforts, so I gladly accepted the invitation immediately. Now, the first stage of the project has been completed: I finished designing their new logo.

When I came on board, the logo of the club looked more like a seal instead of a logo. It was clear that the name of the institution wasn't very legible and the realistic illustration with the birds was very complex for a logo. Therefore, I immediately suggested that there was a need for highlighting the name of the organization, and more specifically the words "Bird Club". I also offered to come up with a more simplified image of a bird that could represent them and become their new mascot.

New colors were also implemented in the new design. The result was this colorful, fun, friendly and down-to-earth logo design that I'm now implementing in all their marketing and promotional materials.

Constructivist Museum Working Group Logo

I just designed a logo for the Constructivist Museum Working Group (CMWG), where I am a member. Created by National Art Museum Educator of the Year, professor Dr. Pat Villeneuve, CMWG is a collaboration of museum educators, and researchers interested in examining and developing the potential of constructivism in the museum. The constructivist nature of the museum setting allows visitors to explore and engage in objects to create unique experiences, building on their own perspectives.

More information related to the Constructivist Museum Working Group and its projects will be available soon.

Welcome to Alicia Viera's Blog!

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